Anthropology in Business?

4 thoughts on “Anthropology in Business?”

  1. Reblogged this on Anthropologizing and commented:
    “For business, what do anthropologists bring to the party? Why hire an anthropologist? Despite the popular tropes, we would argue that it is not about going ‘deeper’ or getting ‘truer’ by virtue of our exotic disciplinary ancestors. But it is about helping businesses think differently about their endeavors by providing a social, cultural lens that focuses on the social assemblage within which products, people and institutions are engaged. This lens is truly different for business and is rarely applied without the help of anthropologists. Anthropological perspective can spur creative possibility, illuminate markets, make for more effective teams and frame a different set of solutions.”

    New blog post by Patty Sunderland and Rita Denny at the AAA blog.

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