We asked Annual Meeting workshop organizers to give our blog readers a sneak peek at the events they have planned for AmAnth17. This post was submitted by Ben Chesluk, the organizer of “Reimagining the Customer: An Anthropological Framework for Innovation in Business and Social Enterprise.”
1. What makes your workshop a “must attend” event for the 2017 meeting?
This workshop is topical for all applied anthropologists. Business (including the public and non-profit sectors) tends to approach customer research with seriously outdated and under-theorized notions of customers, audiences, and users. This workshop explores a new, ethnographically informed framework for understanding customer and user experience that will empower applied anthropologists to do more robust business ethnography and deliver more powerful insights to clients and partners.
2. What will be the number one takeaway from your workshop?
The number one takeaway will be the new framework for thinking about customers, audiences, or users. This framework and its key concepts will be laid out in the form of a card deck that workshop participants can use, add to, etc., and literally “take away” for use in their own work.
3. Who will most benefit from attending your workshop?
Anthropologists or others who do research to inform the design of products or services; anyone interested in original, visual ways of framing anthropological research; anyone interested in teaching anthropological perspectives and methods, especially to students learning applied anthropology.
4. What other events at the Annual Meeting tie in to your workshop?
This workshop ties in with: the “How Business Anthropology Makes Anthropology Matter More” Executive Session; the “Engaging Business Anthropology as a Career that Matters” Invited Session; “The Current and Next Frontiers on Organizational Culture and Change” NAPA Sponsored Session; and “The UX Revolution: Turning Anthropology into Design” NAPA Sponsored Session.
“Reimagining the Customer: An Anthropological Framework for Innovation in Business and Social Enterprise” will take place on Saturday, December 2 at 1:00 PM. Learn how to add this workshop to your Annual Meeting registration on the AAA website.